VP Marketing & Communication

  • Marketing & Communications
  • Vedbæk, Denmark

VP Marketing & Communication

Job description

We are searching for a VP Marketing & Communication to take up the responsibility for MarCom across TrackMan. The MarCom Team functions as an internal agency with art directors, copy writer, digital expertise, and project management. The focus is to develop the TrackMan brand, produce high quality content (campaigns and stand-alone pieces), generate relevant leads for Global Sales, expand use of digital marketing, and manage selected events.


TrackMan is a fast-growing sports technology company that helps athletes in golf, baseball, American football, and soccer get most out of their game. We do this to support player’s development and to make their experience more engaging. Our products are a combination of high-tech radar-based tracking devices, applications, and even sports simulators. We are an integrated part in the training of the world’s sports superstars, the largest, professional teams, and by millions of amateurs across the world.

We develop and manufacture our products primarily in Vedbæk, Denmark, and sell them globally. We are around 400 employees globally, primarily in our offices in Denmark, the US, Japan, and Korea. We are privately owned which allows us to make decisions fast.


The job

You will be leading MarCom in TrackMan with a primary focus on golf. Key tasks for you and the team are:

  • Developing and executing the brand strategy in TrackMan
  • Working closely with the Product Owners to co-develop and execute the product marketing strategies
  • Developing campaigns and producing high-quality content across platforms to support our world-leading products
  • Bringing customer insights into how we interact with customers and drive segmentation
  • Ensuring lead generation to the Global Sales organization and systematic tracking of marketing effectiveness
  • Developing and scaling our digital marketing platform and managing our marketing data
  • Managing global fairs such as TrackMan’s presence at the PGA Show and supporting commercial projects such as TrackMan hosted tournaments
  • Developing material for corporate branding with HR
  • Developing the Marketing Team and the employees to support TrackMan’s growth

You will lead a strong team of seven marketing professionals with solid experience from leading agencies, and with a professional and creative culture. You will work at our office in Vedbæk, Denmark. You should expect 20-40 travel days per year. You report to the Chief Operating Officer and is a member of the Senior Leadership Team.

Requirements

You have experience:

  • From a tier-1 marketing agency and can develop and produce high-quality campaigns and content that fit internationally. Minimum 10 years of experience. Ideally as a client service partner
  • With most marketing disciplines and have strong capabilities within digital marketing
  • With technology and/or sport or entertainment
  • With the needs of both Product Management and a Global Sales organization
  • From working with and communicating to both consumers and smaller businesses
  • A great people leader that motivates your team by giving clear direction, ensuring involvement and empowerment. You can personally create deliverables of high quality
  • ‘To the point’, and a fast executer. You bring new ideas and challenge existing beliefs
  • Ambitious, have high integrity, and a ‘start-up’ mentality. You can work across all cultures
  • Curious to learn, have high requirements to your own performance and others’, and is a great colleague
  • You connect easily to other people and have an outgoing nature
  • Passionate about sport, and it is great if you play golf

You are:

  • A great people leader that motivates your team by giving clear direction, ensuring involvement and empowerment. You can personally create deliverables of high quality
  • ‘To the point’, and a fast executer. You bring new ideas and challenge existing beliefs
  • Ambitious, have a high integrity, and a ‘start-up’ mentality. You can work across all cultures
  • Curious to learn, have high requirements to your own performance and others’, and is a great colleague
  • You connect easily to other people and have an outgoing nature
  • Passionate about sport, and it is great if you play golf


Share our passion!

If you have any questions, please contact Christina Kunze at hr@trackman.com. The start date is as soon as possible, and interviews take place on an ongoing basis.