Product Marketing Manager - Golf

  • Marketing & Communications
  • Vedbæk, Denmark

Product Marketing Manager - Golf

Job description

Make the best golf technology products in the world the most desired and used products in the world. 


As Product Marketing Manager your key focus and objective is to increase awareness and usage of our industry-leading products. You will drive development of the positioning, messaging and go-to-market strategies for TrackMan golf products and services. This is the first position of its kind at TrackMan and you will play a leading role in defining, shaping and strengthening our marketing game overall. 


WHAT YOU'LL DO

  • Define how to maximize usage of products and determine the type of marketing activities needed to achieve the goals (go-to-market plan) 
  • Identify marketing and communication content needed 
  • Partner with project manager to schedule creation of each piece of content and the planned release of each piece of content 
  • Work with project manager and in-house creatives to create the desired content 
  • Develop and maintain relationships with external partners whose products or services will be needed for the product 
  • Conduct market research and marketing tracking to continually bring the voice of the market to TrackMan 
  • Drive our yearly planning process together with the VP Marketing and commercial marketing team 
  • Contribute to and further develop our culture
  • Drive and further develop our marketing setup, processes and tools

Requirements

  • 6+ years B2C (and ideally B2B) marketing experience from agency or brand side
  • Proven experience building product growth
  • Great writer and thinker; exceptional written and verbal communication skills 
  • Great project management skills; proven track record to drive cross-functional projects 
  • Passion for golf 


BONUS POINTS 

  • Global market experience
  • Experience working with and through commercial partners (i.e. retailers and/or influencers/media)
  • Experience with conducting quantitative and qualitative market research and marketing analytics 


Join the home of a powerful sports brand and a one-of-a-kind technology 

Our proprietary technology is based on expert knowledge about radar, computer vision, data, and software engineering. Our solutions are developed by specialists who endlessly explore and challenge new technical boundaries. TrackMan’s blend of cutting-edge technology, sports, and continued growth make our company an outstanding place to work. Our work culture is entrepreneurial, ambitious, and rewarding as you get to collaborate with inspiring colleagues and interact with the leaders of golf, baseball, and football. Based on a unique brand reputation, we are proud to work in close partnership with the top athletes, organizations, and teams that rely on our technology to stay ahead of the race. 


We are a Danish company founded, owned, and managed since 2003 by three entrepreneurs with a strong passion for sports. Today, we have a global footprint with our headquarters located in Denmark (Vedbaek) and offices in New York, Phoenix, Poland, and Tokyo. We employ over 600 people worldwide, half of which work in Denmark, where most hardware and software products are developed, tested, and manufactured. 


Where innovation happens

At TrackMan, we know that great people make great products. We believe that teams thrive, and innovation sparks in an atmosphere where people are encouraged to think for themselves, where everybody’s voices are heard, and where the best ideas prevail in the pursuit of exceptional solutions. This mix makes TrackMan an inspiring company – for our customers and colleagues. 


Share our Passion! 
For additional information about the position, please contact VP Marketing Bernd Linde (bll@trackman.com). Applications are continuously assessed, so please send your application as soon as possible. If you got what it takes, apply today and join a company with great technologies, passionate colleagues, and great opportunities to grow.